2019

SPORTS VALUES FOR BUSINESS:
EXPERIENCES FROM JAPAN & SWITZERLAND

OPENING ADDRESSES
Jean-François PAROZ, Ambassador of Switzerland to Japan
TAKEDA Tsunekazu, President, Japanese Olympic Committee (JOC)

KEYNOTE
Dominique TURPIN, Dean of External Relations, IMD business school

PANEL 1
SPORTS VALUES AND CORPORATE SPONSORING: FOR WHAT AND FOR WHOM?

Sports remain by far the leading sponsoring vehicle (well ahead of arts and cause-related marketing). Although not every company can afford to sponsor the Olympic Games, there are plenty of opportunities for firms to engage in sponsoring activities in various forms and budgets. This panel addressed questions frequently faced by business executives when considering sports-related sponsorship.

SPEAKERS
Axel KUHR, Managing Director, ABB Japan
ISHIBASHI Masafumi, Senior Managing Executive Officer, Nestlé Japan
TOIDA Tom, Professor, Juntendo University; President and CEO, Sports Think Tank Co., Ltd.
Moderator: Dominique TURPIN, Dean of External Relations, IMD business school

PANEL2
SPORTS VALUES FOR MOTIVATION AND PRODUCTIVITY

The values of sports is an important vehicle to help improve employees’ morale, unify or reinforce corporate culture and mobilize energies. This panel hosted executives and an Olympian to discuss how sports can teach business executives to perform at his/her best ability individually, or in teams.

SPEAKERS
Jean-Claude BIVER, Non-Executive Chairman, LVMH Watchmaking Division
TANAKA-OULEVEY Miyako, Consultant, Japanese Society of Sports Psychology / Olympic Medalist
TATSUNO Isamu, Founder and CEO, Montbell, Co., Ltd.
Moderator: EDA Makiko, Chief Representative Officer, World Economic Forum Japan

CONCLUSION
TAKATSU Naoshi, Managing Partner (North East Asia), IMD Business School