SPORTS VALUES FOR BUSINESS:
EXPERIENCES FROM JAPAN & SWITZERLAND
Jean-François PAROZ, Ambassador of Switzerland to Japan
TAKEDA Tsunekazu, President, Japanese Olympic Committee (JOC)
Dominique TURPIN, Dean of External Relations, IMD (International Institute for Management Development)
SPORTS VALUES AND CORPORATE SPONSORING: FOR WHAT AND FOR WHOM?
Sports remain by far the leading sponsoring vehicle (well ahead of arts and cause-related marketing). Although not every company can afford to sponsor the Olympic Games, there are plenty of opportunities for firms to engage in sponsoring activities in various forms and budgets. This panel addressed questions frequently faced by business executives when considering sports-related sponsorship.
Axel KUHR, Managing Director, ABB Japan
ISHIBASHI Masafumi, Senior Managing Executive Officer, Nestlé Japan
TOIDA Tom, Professor, Juntendo University; President and CEO, Sports Think Tank Co., Ltd.
Moderator: Dominique TURPIN, Dean of External Relations, IMD (International Institute for Management Development)
SPORTS VALUES FOR MOTIVATION AND PRODUCTIVITY
The values of sports is an important vehicle to help improve employees’ morale, unify or reinforce corporate culture and mobilize energies. This panel hosted executives and an Olympian to discuss how sports can teach business executives to perform at his/her best ability individually, or in teams.
Jean-Claude BIVER, Non-Executive Chairman, LVMH Watchmaking Division
TANAKA-OULEVEY Miyako, Consultant, Japanese Society of Sports Psychology / Olympic Medalist
TATSUNO Isamu, Founder and CEO, Montbell, Co., Ltd.
Moderator: EDA Makiko, Chief Representative Officer, World Economic Forum Japan
TAKATSU Naoshi, Managing Partner, North East Asia, IMD (International Institute for Management Development)